Amsterdam's Fashion

Famous brands

G-start Raw

Is a Dutch designer clothing company founded in Amsterdam in 1989. It produces urban clothing. It was showcased at the New York Fashion Week from 2008 to 2011.

The brand specializes in making raw denim (an unwashed, untreated denim). G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world. Some examples include special pockets constructions and the use of trims.

G-Star Raw has stores in New York City, San Francisco, Los Angeles, Edinburgh, Melbourne, Sydney, Paris, London, Cardiff, Santiago de Chile and the Netherlands in the most luxurious shopping street of Amsterdam, the P.C. Hooftstraat. In total, G-Star has more than 6500 selling points world wide.

10 feet

It is a Dutch fashion label, based in Amsterdam and is a subsidiary of Herb Industries. The label was founded in the late 1990s, and has since grown to the point where its clothes are now offered in over 250 retail outlets in the Netherlands.

Warmenhoven & Venderbos

It is form by Sascha Warmenhoven and Babette Venderbos.Their first collection was launched in 1996. 

The brand designs conceptual fashion pieces that are futuristically minimal. Black and white remains consistent with many of their collections.

Their collections are released twice a year: one for autumn/winter and another for spring/summer. Some of the pieces are exhibited in abstract form, paralleling the designers' philosophies on fashion, art and body.

Fashion designers

Iris Van Herpen

Iris van Herpen (born 5 June 1984) is a Dutch fashion designer. She studied Fashion Design at Artez Institute of the Arts Arnhem and interned at Alexander McQueen in London, and Claudy Jongstra in Amsterdam. In 2007, she started her own label. Since July 2011, she is a guest member of the prestigious Parisian Chambre Syndicale de la Haute Couture, which is part of the Fédération française de la couture. She participates in many international exhibitions and creates two collections at year.

She experiment with other materials to get the construction that she wants on her designs. The designs are only realized in equal interaction with the body. Movement is key. She is kind of a pioneer in the 3D technology in fashion. She equally values techniques from the past and techniques and technologies of the future.

Viktor & Rolf

It is an Amsterdam-based fashion house. The company was founded in 1993 by designers Viktor Horsting (born 1969, Geldrop) and Rolf Snoeren (born 1969, Dongen).

In 2005 they opened their first shop in the Golden Quadrilateral (Quadrilatero d'Oro) in Milan (which closed in 2008).

In 2008 an exhibition entitled "The House of Viktor & Rolf" was presented at the Barbican Art Gallery.

Famous models

There's models like Yfke Sturm, Doutzen Kroes and Kim Noorda that started their careers in Amsterdam.